Content architecture

When a globally-known BPO services provider set out to revamp its website, a critical question emerged: how to organise and present the right content from its vast repositories? writeclick created the content architecture to guide the complete content development and presentation process. This helped present relevant information in different, easy-to-read chunks on the different pages. The result: clear content, uncluttered pages.

Content guideline

An international airport (in India) was building its web presence. writeclick was chosen to conceptualise, develop, and deliver the right content for the portal. A key aspect of the engagement included defining the guidelines to give the content consistency and character – it helped the creative team get its bearings right too.

Website content

A hot bio-tech start-up in Bangalore needed fresh website content, in tune with its strategy and brand goals. writeclick evolved content which matched the company’s new website design and articulated its competencies. We even guided the design team to deliver info-graphics that illustrate the start-up’s brand story.

Speech writing

“Can a welcome address be made different and exciting?” the MD of a leading technology and advanced engineering solutions company asked us. We created an interactive welcome address, where the audience had to participate and not stay passive listeners. The speech was delivered at the company’s annual forum for customers and partners, and earned warm applause.